Work we're proud of

Clear ideas. Strong craft. Real results.

Take a closer look at the problems, creative choices, and outcomes behind work our founder made inside fast-moving teams.

We label the context on every case study so it is always clear which work was completed in a prior role.

Meta · Product education · Video learning

Turning a technical integration into an advertiser-ready story

Challenge

Explain how Conversions API for CRM improves lead quality without overwhelming advertisers with implementation detail.

Approach

A concise, visually guided learning narrative that connected the technical setup to the business value sellers and advertisers care about.

Impact

Clear, reusable education for a complex advertiser workflow

Founder work completed while Randy was part of Meta Blueprint.

Internal work

Content not available for public viewingThe original materials cannot be shared due to client confidentiality and sensitive internal information.

TikTok · Sales enablement · Microlearning

Challenge

Keep sellers current as products, competitors, and customer needs changed quickly.

Approach

TokBites translated launches and competitive insight into short, highly consumable learning moments supported by live enablement.

Impact

+30% engagement · +25% retention · +30% product adoption

Founder work completed while Randy supported TikTok sales teams.

PubMatic · GTM storytelling · Brand video

Challenge

Help global audiences understand sophisticated programmatic infrastructure and why it mattered to their business.

Approach

A content system spanning product education, onboarding, explainers, narration, and brand storytelling.

Impact

600K+ views across GTM and explainer content

Founder work completed while Randy led product enablement at PubMatic.

Founder work completed while part of Meta Blueprint.

Founder work completed while leading enablement at PubMatic.